3 Comments
Apr 11Liked by Napa Valley Features

If the consumer is satisfied with the blended wines sadly, they don't care where the grapes come from. If the price is right also; it's just the ticket for that consumer. I don't drink wine anymore because my taste buds have changed dramatically with age. But when I did drink wine I would buy any Sauvignon Blanc from New Zealand. Never a miss and sooo much less expensive than Napa, Sonoma, Mendocino, etc. I have found that the labeling of olive oil has the same misleading labeling. Read the label and see where your Italian olive oil comes from. The "Product of Italy" is rarely 100% Italian olives. Spain, Egypt, Turkey, California are some of the contributors. Those oils can be delicious alone. Does the American consumer buy them separately? Marketing, cooking shows, and the Mediterranean Diet have made EVOO what to use but it can come from other countries besides Italy. Taste to the individual palette and the price to the individual budget are appealing to the "masses"; the mystic in a bottle of wine has been penetrated by the consumer. How often will a wine consumer reject a bottle of wine because it doesn't taste like the premium wine? How often did that consumer ever taste an expensive wine for comparison?

I read the labels and decide what I need the product for and what I want to pay for it.

Expand full comment

as i traveled i found Chilean wines taste fine. I noticed last time I purchased many Napa wines are not all grown in Napa. I drink what tastes good. China has terrible tasting wine!!!

Expand full comment

The significance of story will become even more important than the where, what and how - which is the typical winery approach. Discernment will become the new currency.

Expand full comment