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All very astute observations, for sure. To add to Dan's commentary, he did not get into the quagmire that is three-tier sales and marketing which, in and of itself, is a herculean task to just get into let alone get traction let alone make a profit. DtC used to be a great way to counter balance the ever-increasingly challenging 3-tier system but as Dan has pointed out, even that channel is showing major signs of distress.

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