Under the Hood: As Americans Sour on Alcohol, Napa Valley Grapples With an Uncertain Future
By Tim Carl
The Spotlight
Welcome to "Under the Hood," our exclusive Saturday series for Napa Valley Features paid subscribers. This week, we examine a new Gallup poll highlighting a growing trend: More Americans now view alcohol as unhealthy, with younger generations increasingly turning away from wine. As a result, Napa Valley — and other wine regions — faces an uncertain future as it navigates the challenging realities of a rapidly changing market.
Additionally, we’re diving into the latest data from our readers’ polls and providing insights from our economic dashboard, covering local Napa Valley, U.S. and global markets.
In addition, we feature "What We're Reading," a section with a handpicked list of recent articles providing a variety of viewpoints on issues important to our community.